As you grow your business, you need to emulate your competition. You need to blend in to avoid marketing/PR disasters. And, by all means, don't try to stand out from the crowd. We call bull. Too many marketers live by these principles. They completely ignore the fact...
Category: content creation
4 Ways to Incorporate a Unique Selling Point Into Marketing Efforts
Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction. A USP should be the central theme of marketing efforts, helping businesses stand out from their...