Arizona Move Over Law PSA
AAA Arizona

To urge drivers to be respectful of fellow travelers, this Public Service Announcement (PSA) was created for television broadcast. This aired on local Arizona television stations before and during the Labor Day travel rush.  This informs motorists to move over a lane of traffic or slow down when vehicles with flashing lights are on the side of the road.

Sponsored by AAA-Arizona, this was created with support from the local Arizona Department of Transportation (ADOT), Arizona Department of Public Safety, and Arizona Governor’s Office of Highway Safety.  This campaign highlights the law’s website: moveoverAZ.org and the hashtag #MoveOverAZ.

In conjunction with the televised PSA, a shortened version for Facebook and Instagram were created.

A Spanish language version was also created:

Client

AAA-AZ
2016