MARKETING RESOURCES

A small collection of marketing-related content that was helpful for me, I hope it’s helpful for you.

State of Marketing

Salesforce

Insights and trends from over 4,100 marketing leaders worldwide on cross-functional dynamics, data, personalization, and new standards of engagement that are inspiring and challenging marketers.

2019 Video in Business Benchmark Report

Vidyard

Findings based on first-hand data collected from a sample of Vidyard customers, including more than 324,000 videos over a 12-month period, from Jan 1, 2018 to Dec 31, 2018.

YouTube Optimization Guide

DigiVid360

A tactical guide to getting your videos to rank and be seen. You know the statistics: YouTube is the second-biggest search engine in the world but just being on YouTube isn’t good enough. You need to be ranked. That means understanding YouTube’s goals, optimizing your videos and setting up your YouTube channel for success. Let’s get started.

State of Video Marketing 2019

Wyzowl

Every year seems to be “The Year of Video” over the past decade. This report lays out the trends and plenty of other findings. This includes statistics around usage, spending, effectiveness, consumer perceptions, the latest trends – and some pretty surprising data that challenges the common consensus around the importance of vertical video.