Example A: Provider Profile (2017), Creator: Unknown

Example B: Provider Profile (2019), Creator: DigiVid360

Case Study:

Which Provider is More Engaging?

Client:

Abrazo Medical Group (Tenet Health)

Client Profile:

Abrazo Medical Group is owned by Tenet Health, has 18 practice locations throughout Metro Phoenix and 85 providers in their group.

Department:

Physician Group

Audience:

Patients Seeking out information on providers.

Challenge:

Creating an authentic, engaging and memorable portrayal of the healthcare provider.

Solution:

  • Instead of using a stark studio background we film providers within their practice so that there is a sense of familiarity for them; this also allows the prospective patient to become familiar with the space. 
  • Rather than go through a checklist of questions, we use talking points, which allows for a natural, story-like progression of the interview.
  • Creating a warm, welcoming environment for the interview (being friendly, smiling, accommodating needs)

Video Goals:

To serve as an introduction to a provider and their practice. This includes information about their specialty and personal anecdotes relevant to their pursuit of medicine.

Distribution:

Videos have been placed on the Abrazo Medical Group website, on the respective physician’s profile page. 

Results:

  • Our video (Example B) in months, has garnered 20x the amount of views compared to the providers previous profile video (Example A).
  • We received very positive feedback from Abrazo and from the provider about the video.
  • Maybe we are biased but comparing the two videos, our video (Example B) effectively brings out this providers wonderful personality.

Customer Testimonial:

  • “The DigiVid team is wonderful at making our featured healthcare providers feel at ease during the filming and interview session.  I received a ton of great feedback from many of our providers about the filming experience and how pleased they were with their finished videos.”
    Michelle Witte, Practice Marketing Manager at Abrazo

Pro-Tip:

  • Providing clients with hair & makeup services does wonders for on-camera appearance and establishing a comfortable environment for your subject.

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