Example B: Provider Profile (2019), Creator: DigiVid360

Case Study:

Which Provider is More Engaging?

Challenge:

Creating an authentic, engaging and memorable portrayal of the healthcare provider.

Solution:

• Instead of using a stark studio background we film providers within their practice so that there is a sense of familiarity for them; this also allows the prospective patient to become familiar with the space. 
• Rather than go through a checklist of questions, we use talking points, which allows for a natural, story-like progression of the interview.
• Creating a warm, welcoming environment for the interview (being friendly, smiling, accommodating needs)

Video Goals:

To serve as an introduction to a provider and their practice. This includes information about their specialty and personal anecdotes relevant to their pursuit of medicine.

Distribution:

Videos have been placed on the Abrazo Medical Group website, on the respective physician’s profile page. 

Results:

• Our video (Example B) in months, has garnered 20x the amount of views compared to the providers previous profile video (Example A).
• We received very positive feedback from Abrazo and from the provider about the video.
• Maybe we are biased but comparing the two videos, our video (Example B) effectively brings out this providers wonderful personality.

Customer Testimonial:

• “The DigiVid team is wonderful at making our featured healthcare providers feel at ease during the filming and interview session.  I received a ton of great feedback from many of our providers about the filming experience and how pleased they were with their finished videos.”
  – Michelle Witte, Practice Marketing Manager at Abrazo

Pro-Tip:

• Providing clients with hair & makeup services does wonders for on-camera appearance and establishing a comfortable environment for your subject.