Case Study:

New Product Launch

Client:

HonorHealth

Client Profile:

5 Hospitals in Phoenix and Scottsdale, Research Institute, Cancer Center, 3 Health Centers, 3,400 Physicians, and 11,600 employees.

Department:

Cardiology

Audience:

Potential Patients

Opportunity:

Announce HonorHealth’s usage of the first FDA approved fully dissolvable heart stent for patients with heart disease.

Solution:

Develop a suite of videos to reach potential patients across digital touchpoints.

Highlight the relationship of the HonorHealth Research Institute clinical trial with the cardiology department.

Positioning HonorHealth as an innovative and cutting edge health system.

Film the first FDA approved fully dissolvable heart stent procedure.

Include a patient and the surgeon.

Video Goals:

Drive awareness of the new cutting edge heart stent procedure available at HonorHealth.  Position HonorHealth as a leading healthcare system. Share information about the technology and advantages for patients.

Distribution:

Created videos for their website, potential patient outreach, and Facebook campaign which included promotional spend.

Results:

Drove considerable awareness and inquiries during the launch phase of the procedure. The HonorHealth YouTube channel video received over 15,600 video views over the last 11 months.

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