Case Study:

Maternity Service Line Overview

Client:

Newman Regional Health

Client Profile:

500 employees, 130 physicians, located in Emporia, Kansas

Department:

Women’s Life Center-Maternity

Audience:

Potential Maternity Patients

Opportunity:

PeriGen, a fetal monitoring device company was capturing a customer testimonial from their client, Newman Regional Health.   As a way to thank Newman Regional Health for their time and participation in the testimonial video, they utilized the same film day participants and created an Overview video for Newman Regional Health’s Maternity and Life Center.

Solution:

Develop a video which highlighted Newman Regional Health’s family centered care, personalized birth experiences, use of cutting edge technology and its benefits for patients.  Feature a patient who describes her excellent experience when she gave birth Newman Regional Health.

Video Goals:

Drive new patients for the Women’s Life Center.

Distribution:

Newman Regional Health YouTube channel and Facebook page.

Results:

In the first 2 weeks, received over 6,500 views on their Facebook page, 9 comments, and 106 Reactions.

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