Case Study:
Internal Communications App Launch
Client:
HonorHealth
Client Profile:
5 Hospitals in Phoenix and Scottsdale, Research Institute, Cancer Center, 3 Health Centers, 3,400 Physicians, and 11,600 employees.
Department:
Internal Communications
Audience:
HonorHealth Employees
Opportunity:
HonorHealth was getting ready to launch an internal communications app for employees. Employees were already inundated with internal communications. Utilizing traditional methods would be difficult to grab their attention and get them to use the app.
Solution:
Create a fun video that will capture attention. This was done by leveraging humor, using recognizable HonorHealth employees, and including interesting imagery to pique interest and curiosity. DigiVid360 was able to concept, script, produce and edit the video. Two versions of the video were created, one that could be played during company meetings to introduce the app and another that played without sound in employee lounges.
Video Goals:
Drive employees to download and use the new internal communication app.
Distribution:
Created 2 video versions, one used for internal meetings, presentations, and internal email; and a second version that plays without sound in employee lounges.
Results:
Created buzz internally, significant downloads of the app, and app usage.
