Case Study:
Increase New Patient Acquisition with a Physician Profile
Client:
Abrazo Medical Group (Tenet Health)
Client Profile:
Abrazo Medical Group is owned by Tenet Health, has 18 practice locations throughout Metro Phoenix and 85 providers in their group.
Department:
Physician Group
Audience:
Patients searching for a doctor
Opportunity:
Create a provider video library that differentiates, humanizes, and builds trust with potential patients.
Challenge:
How to cost-effectively film 85 providers who are scattered across metro Phoenix, while accommodating each provider’s busy schedules and creating quality videos that connect with patients.
Solution:
- Interview providers at their clinic, grouping 3-6 providers in a day
- Include supportive b-roll to make it feel more authentic and engaging
- Provide something meaningful to the person watching
- Incorporate interests outside of their practice when possible
- Maintain schedule flexibility
- Film both provider profiles and short patient educational videos at each film session to maximize the film day
Video Goals:
To increase new patient acquisition by:
- Showing the physician as a person that is likable and who can be trusted
- Providing something meaningful to the person who is watching
- Improving the consumer’s impression of the physician and the practice
- Helping the patient narrow the choice of physician or confirm they made a good choice
- Showing the specialist as an expert in their field
Distribution:
Videos were placed on the Abrazo Medical Group website, on their respective physician’s profile page. This will not only help increase conversions but also improve organic search.
These videos are also being posted to their Facebook page and on their Youtube channel.
Results:
- Many of these videos have received 20x the amount of views compared to previous videos, we can only assume has turned into a significant ROI for their respective practices.
Customer Testimonials:
- “Digivid360 has been an incredible partner for us and has helped us produce over 184 total videos highlighting 85 of our Abrazo healthcare providers. They were able to work around the hectic schedules of our doctors and still deliver engaging content that is both relatable and memorable. These videos serve as a great resource for our prospective patients and establish us as a helpful resource for valuable healthcare information.”
– Michelle Witte, Pratice Marketing Manager at Abrazo Medical Group - “They are an awesome group of people and we enjoyed the time with you all.”
– Russell G. Cohen, MD, Orthopedic Surgeon at Abrazo Medical Group
