Case Study:
Generate Awareness Through Social Media Videos
Client:
HonorHealth
Client Profile:
5 Hospitals in Phoenix and Scottsdale, Research Institute, Cancer Center, 3 Health Centers, 3,400 Physicians, and 11,600 employees.
Department:
HonorHealth Research Institute
Audience:
Consumers, current and potential patients
Opportunity:
Provide valuable and helpful information that has the potential to help
many people while creating awareness for HonorHealth Research Institute.
Solution:
Create a short but highly informative video, which helps consumers quickly recognize the signs of stroke that can be easily shared among social media users.
Video Goals:
Drive awareness and engagement with HonorHealth Research Institute as well as get the word out about the signs of stroke.
Distribution:
Primarily published on social media sites including Facebook. The format
and style was designed specifically for social media newsfeeds.
Wide format for YouTube and square format for Facebook.
Results:
The video has nearly 9,000 views, 900 clicks, and over 373 total engagements on Facebook in only 4 days! And the Facebook page only had 5,100 followers.
