Case Study:

Generate Awareness Through Social Media Videos

Client:

HonorHealth

Client Profile:

5 Hospitals in Phoenix and Scottsdale, Research Institute, Cancer Center, 3 Health Centers, 3,400 Physicians and 11,600 employees

Department:

HonorHealth Research Institute

Audience:

Consumers, current and potential patients

Opportunity:

Provide valuable and helpful information that has the potential to help
many people while creating awareness for HonorHealth Research Institute.

Solution:

Create a short but highly informative video, which helps consumers quickly recognize the signs of stroke that can be easily shared among social media users.

Video Goals:

Drive awareness and engagement with HonorHealth Research Institute as well as get the word out about the signs of stroke.

Distribution:

Primarily published on social media sites including Facebook. The format
and style was designed specifically for social media newsfeeds.

Wide format for YouTube and square format for Facebook.

Results:

The video has nearly 9,000 views, 900 clicks, and over 373 total
engagements on Facebook in only 4 days!  And the Facebook page only had 5,100 followers.

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