Case Study:

Generate Awareness Through Social Media Videos



Client Profile:

5 Hospitals in Phoenix and Scottsdale, Research Institute, Cancer Center, 3 Health Centers, 3,400 Physicians, and 11,600 employees.


HonorHealth Research Institute


Consumers, current and potential patients


Provide valuable and helpful information that has the potential to help
many people while creating awareness for HonorHealth Research Institute.


Create a short but highly informative video, which helps consumers quickly recognize the signs of stroke that can be easily shared among social media users.

Video Goals:

Drive awareness and engagement with HonorHealth Research Institute as well as get the word out about the signs of stroke.


Primarily published on social media sites including Facebook. The format
and style was designed specifically for social media newsfeeds.

Wide format for YouTube and square format for Facebook.


The video has nearly 9,000 views, 900 clicks, and over 373 total engagements on Facebook in only 4 days! And the Facebook page only had 5,100 followers.

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