Case Study:

Explain Complex Topics and Drive Interest

Client:

Caris Life Sciences

Client Profile:

Caris Life Sciences is a molecular science company that has developed molecular tests and bio-targeting systems to help fulfill the promise of precision medicine.

Department:

Sales & Marketing

Audience:

Healthcare Professionals and Pharmaceutical Researchers

Challenge:

Needed an easy and scalable way to explain how their complex diagnostic platform works as well as demonstrate customer benefits.

Solution:

Utilize video to break down the complex topics, explain key areas visually and leverage high profile partnerships while utilizing physician friendly terminology. 

Video Goals:

Help potential customers understand the benefits of this new platform and reach out for more information.

Distribution:

Published on their website, YouTube channel, and email outreach by their sales team to prospects.

Results:

This video has driven great interest with the CODE platform and has received over 7,000 views in only 12 months.

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