Case Study:
Explain Complex Topics and Drive Interest
Client:
Caris Life Sciences
Client Profile:
Caris Life Sciences is a molecular science company that has developed molecular tests and bio-targeting systems to help fulfill the promise of precision medicine.
Department:
Sales & Marketing
Audience:
Healthcare Professionals and Pharmaceutical Researchers
Opportunity:
Needed an easy and scalable way to explain how their complex diagnostic platform works as well as demonstrate customer benefits.
Solution:
Utilize video to break down the complex topics, explain key areas visually and leverage high profile partnerships while utilizing physician friendly terminology.
Video Goals:
Help potential customers understand the benefits of this new platform and reach out for more information.
Distribution:
Published on their website, YouTube channel, and email outreach by their sales team to prospects.
Results:
This video has driven great interest with the CODE platform and has received over 7,000 views in only 12 months.
