Case Study:

Explain Complex Topics and Drive Interest


Caris Life Sciences

Client Profile:

Caris Life Sciences is a molecular science company that has developed molecular tests and bio-targeting systems to help fulfill the promise of precision medicine.


Sales & Marketing


Healthcare Professionals and Pharmaceutical Researchers


Needed an easy and scalable way to explain how their complex diagnostic platform works as well as demonstrate customer benefits.


Utilize video to break down the complex topics, explain key areas visually and leverage high profile partnerships while utilizing physician friendly terminology.

Video Goals:

Help potential customers understand the benefits of this new platform and reach out for more information.


Published on their website, YouTube channel, and email outreach by their sales team to prospects.


This video has driven great interest with the CODE platform and has received over 7,000 views in only 12 months.

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