Case Study:

Drive Customer Acquisition with Testimonials

Client:

Client Profile:

PeriGen specializes in obstetric and perinatal electronic fetal monitoring and decision support systems.

Department:

Sales & Marketing

Audience:

Hospital buying teams, which include physicians and nurses.

Opportunity:

The PeriGen system is a perinatal dashboard that prioritizes patients based on custom threshold settings for vital signs, labor progress, and fetal heart rate patterns. And they needed a unique way to communicate to other labor and delivery teams the safety and value that this system provides their teams.

Solution:

Because the decision to purchase PeriGen’s products is usually made by a team, we wanted to include the benefits from multiple perspectives. We used video to humanize and connect with the audience and featured each of their perspectives in a customer testimonial video. The video highlights the experiences of a Maternity Nurse, the Director of the department, an OB/GYN Physician, as well as a patient.

Video Goals:

Drive customer acquisition by showing like-minded healthcare professionals and patients benefiting from the PeriGen system.

Distribution:

Published on the PeriGen’s website and used by their sales
team via email outreach.

Results:

The sales team now has an effective sales tool at their disposal to provide
proof of the benefits and satisfaction from other users, especially among
their peers.

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