This content marketing video was created to bring awareness and understanding to the general public about molecular testing and how it relates to precision medicine. The purpose of this video was to bring awareness to Ignyta’s clinical trial, STARTRK-2, which can help slow or shrink the growth of cancer tumors.
As most people have not heard of this clinical trial, this was a way to provide education on a topic that potential clinical trial candidates might be searching about.
This was done with two live interviews, one with their Chief Medical Office and a second with a patient advocate. It is supported with b-roll of Igyta’s testing lab and professional voiceover and motion graphics.
- Product Explainer