Case Study:
Drive Customer Acquisition with Testimonials
Client:
Client Profile:
PeriGen specializes in obstetric and perinatal electronic fetal monitoring and decision support systems.
Deapartment:
Sales & Marketing
Audience:
Hospital buying teams, which include physicians and nurses.
Opportunity:
The PeriGen system is a perinatal dashboard that prioritizes patients based on custom threshold settings for vital signs, labor progress, and fetal heart rate patterns. And they needed a unique way to communicate to other labor and delivery teams the safety and value that this system provides their teams.
Solution:
Because the decision to purchase PeriGen’s products is usually made by a team, we wanted to include the benefits from multiple perspectives. We used video to humanize and connect with the audience and featured each of their perspectives in a customer testimonial video. The video highlights the experiences of a Maternity Nurse, the Director of the department, an OB/GYN Physician, as well as a patient.
Video Goals:
Drive customer acquisition by showing like-minded healthcare professionals and patients benefiting from the PeriGen system.
Distribution:
Published on the PeriGen’s website and used by their sales team via email outreach.
Results:
The sales team now has an effective sales tool at their disposal to provide
proof of the benefits and satisfaction from other users, especially among
their peers.