Working with the media can be a great way to promote your business. News stories reach a large audience and those stories are often shared on social media, sometimes hundreds of times! Also important for those on a tight marketing budget, it’s free. Sounds great...
Category: video marketing strategy
Differentiate from the Competition with a Company Explainer Video
We are all racing to bring in new customers or clients. It seems to be a race to be the first, yell the loudest and push the hardest. But I argue that there is a better way to win the race. With the mounting evidence that visual content is crucial in driving both...
7 Video Marketing Strategies That Can Improve Sales and Grow Your Business
In recent years, we have really seen video marketing come to the forefront of the digital marketing industry. As internet connections have allowed for higher bandwidth usage, videos have become a go-to marketing choice for some of the largest brands. And have made...
2015: A Groundbreaking Year for Video – Video Benchmarks
There is a shift happening amongst marketing professionals. The use of digital video is shifting from, "Why Video?" to "How Do I Get the Most out of Video?" And consumers are demanding more of it. Marketers that respond to this will benefit. Many marketers have either...
Increase Sales Conversion Rates with Personalized Video
The use of video in marketing rose in 2015 and is poised to raise dramatically in 2016. Videos are a useful tool for mass marketing including branding and awareness. However, video can also take a more individual approach that can be incredibly impactful. One approach...
Improve Video Effectiveness with these Video Marketing Tips
Creating high-quality digital videos are important, but the real benefits come when you can actively promote your videos and get them in front of a large audience. Luckily, videos are very easy to promote compared to other forms of content and are excellent for...
Improve Conversion with Video
Video is not new but is quickly gaining importance in the online marketing industry. Video has been able to provide businesses in many industries returns that they would otherwise be unable to attain through traditional marketing methods. It is an excellent investment...
Essential Video Metrics You Should Be Monitoring
The results you get from your video marketing efforts can hit a steep plateau if you're not consistently monitoring essential video metrics. Simply throwing videos on YouTube won't bring in an army of qualified leads and save your business from weak sales numbers. You...
4 Tips for a Successful Video Marketing Strategy
Are you in need of an exciting new marketing strategy idea? Consider video marketing. Here are 4 tips to help you get started on your road to a successful video marketing strategy. Marketing managers are always craving new promotional strategies. Basic methods form a...
Drive More Sales and Revenue by Building Trust and Improving Communication
The creation of the information highway has drastically changed the sales landscape. What I mean is that today’s buyer flies under the radar while researching, learning, comparing, and gathering opinions before you even know they want your product or service. In the...