Category Archives: Video Strategy

Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action

Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action

Video isn’t just moving pictures. It’s a way for your brand to connect with your target market. You can show them what makes you different from your competitors.

This is the main reason why prospects would choose you over others in your market.

Video is great. No, it’s awesome. In fact, it is the best thing that’s happened to content marketing (so far).

No, but seriously, videos are the future of marketing. Yet some business owners don’t know that videos have power when it comes to reaching your target audience.

Videos can get your prospects to take action and support their brand. They can provide your brand with a unique selling point (USP). Master video marketing and you’ll start to differentiate your product or service from your competitors in no time. So forget about being camera shy and hit that record button. You’ll be glad that you did.

So what are some ways video can help move your targets to action?
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6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target

6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target

You are a genius. You’ve developed a business with a product or service that consumers can’t possibly live without.

Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered.

There’s only one problem.

You’re not effectively reaching the consumers who need what you have.

The answer is surprisingly simple. You need the right marketing techniques to match your brand to your target.

We’ve all experienced the mystery of the missing sock in the dryer at some point. (If you haven’t, someone else is doing your laundry.) The sock you have in your hand is the special ingredient to your product recipe. It’s the thing that has the potential to put your business one step ahead of the competition.

In the business world, this special thing that sets you apart is referred to as your unique selling point (USP). Whether your USP is a part of your history, a part of your product, a part of your future (or more likely a combination of the three) it won’t do you any good unless you can match your USP to your target audience (aka the missing sock).

The answer to the mystery is marketing. These 6 marketing techniques will work to help you match your brand or USP to your target audience.
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6 Reasons Why a Video Marketer is Better at Brand Storytelling

6 Reasons Why a Video Marketer is Better at Brand Storytelling

Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are telling more stories to each other than we ever have before.

If you’re a business, then you know that customers aren’t just buying your product or service; they’re buying you. Or, rather, the idea of your business and what it represents. One way you can make yourself more appealing, and form real connections with your customer base, is to tell them stories about who you are, and what you do. To create marketing myths that will become truth in the minds of your customers.

Before you get your cameras and green screen set up, though, it’s important to consider who you’re asking to help you tell your story. Because when it comes to storytelling, you’re going to be best served by someone with the experience and skill set you need. That’s why you’re going to need a video marketer.

Why a video marketer specifically? Well…

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Why Include a Video Player In Your Website Budget (Hint: It’s All About Video Measurement)

Why Include a Video Player In Your Website Budget (Hint: It’s All About Video Measurement)

If you want to have the most control over the performance of your website and its video content, budgeting for a video player operated by a video hosting service is essential.

Why?

Because it gives you the valuable ability to answer this all-important question. How did the video affect your marketing program?

To answer that question and properly steer the course of your marketing campaigns, you need to go deeper than just rattling off video views as your answer. Read More

2018 YouTube Statistics

2018 YouTube Statistics

With 400 hours of video content uploaded to YouTube every minute, YouTube continues to grow faster than anyone can keep up with. The power of video continues to be validated by these shocking statistics about YouTube. There is no shortage of content on YouTube and it doesn’t seem to be slowing.
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Why Your Website Needs a YouTube Alternative

Why Your Website Needs a YouTube Alternative

There is no question that video is playing a bigger role in marketing than ever before.

Marketers are tasked not only with determining what type of content to create to engage customers, but they must also decide on the best method for deploying videos. For those who are new to video, it may seem easy and effective to host your videos on YouTube. Newcomers are partially right. It is easy, but it’s definitely not the most effective video player for most businesses.

Here are five reasons why your company should host videos using a YouTube alternative. Read More

Expert Tips For Posting Videos To Social Media

Expert Tips For Posting Videos To Social Media

Posting videos to social media is an effective way to engage consumers.

Videos can serve as an introduction, they can teach viewers about your product, or they can help establish your company as an expert by helping consumers solve a problem. Whatever your social media video goals are, it’s important to properly execute the creation and distribution of your content. Posting videos to social media can help you reach your social media goals. Read More

Video Content Marketing: Time For Video

Video Content Marketing: Time For Video

Trends continue to show more of the buyer’s online journey is moving to the digital world. A recent Forrester report, “2016 B2B Budget Plans Show That It’s Time For A Digital Wake-up,” B2B marketers are in need of new ways to generate more compelling customer experiences. “Simply sticking with what worked previously is a poor strategy,” the report says, “given that business buyers have become more sophisticated in their digital and mobile use.”

One of the report’s recommendations is that marketers should be, “focusing content marketing efforts on video…”

This doesn’t have to be complicated or expensive. There are so many different types of videos that can be created and utilized in many different digital channels.

As you know, content marketing touches every marketing and sales channel. There is an opportunity for video to enhance each of your customer and prospect touch points.
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Essential Video Metrics You Should Be Monitoring

Essential Video Metrics You Should Be Monitoring

The results you get from your video marketing efforts can hit a steep plateau if you’re not consistently monitoring essential video metrics.

Simply throwing videos on YouTube won’t bring in an army of qualified leads and save your business from weak sales numbers. You need to monitor the analytics and adjust accordingly.

You have to know exactly which video metrics and reports will help you achieve your goals. With this said, what are your goals? Knowing what you plan to accomplish with video marketing is the first step towards knowing which metrics to monitor.

In other words, you must first define success before meeting it.  Here are some ideas.

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