We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
Category: Marketing
How to Break from the Herd in the Medical Device Segment
For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they...
The Top 6 Ways Your Unique Selling Point (USP) Answers The Question, “Boxers or Briefs?”
"Do you prefer boxers or briefs?" It's a bit of a personal question, and it can often tell you quite a lot about someone. Not only that but the way someone answers that question can tell you even more. The same is true when it comes to your company and your branding....
The Marketing Trap: 5 Tips to Not Become The Rat That Traps Your Customers
When you're trying to market a product, you have two options to take; the way of the rat, and the way of the mouse. What's the difference between these two? Well, marketing rats tend to be thought of as every bad stereotype of the marketing profession, all rolled up...
Top 6 Ways Marketing is Like Building a Car
For many owners out there, a business can feel like a concept car. You know it exists, but it's hard to really get a sense of how all the different parts work together in order to create a single, functional machine. You can see the results, obviously, but...
How Does Your Business Benefit From Using a Smaller Marketing Firm?
Bigger is better, or so the old saying goes. Why get a small plate of finger food when you could have an entire buffet of options? Why drive a small, efficient vehicle when you could have one that's got plenty of headroom, plenty of storage space in the trunk, and...
Defining Your Brand Idendigi? Idendi… Who? What Does That Mean, Exactly?
If you handle the marketing aspects of your own business, you're probably used to hearing bizarre buzzwords by now like identigi. In fact, it probably seems like there's an entire field of people out there whose only job is to make up words. Then you have to learn...
The Top 6 Ways Branding is Like a Bra
A bra is an important necessity for a woman. While a lot of women may dislike them, there is no denying that it can make your day-to-day life so much easier. The same is true when it comes to branding for your business; it's a necessity, and one with so many benefits...
Increase Patient Acquisition through Education and Engagement
According to “The Digital Journey to Wellness,” a Google and Compete Inc. hospital study, 77% of patients used search engines and 83% used hospital sites before booking an appointment. In today’s digital world, prospective patients are now ACTIVE PARTNERS in their...