Category Archives: Marketing

Genomics and Personalized Medicine Marketing: How You Can Pull it Off

Genomics and Personalized Medicine Marketing: How You Can Pull it Off

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How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates.

But as a marketer, you need to level up your marketing game to take full advantage of the growing demand for genomics personalized medicine.

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The Laser Beam and the Floodlight: How Digital and Traditional Marketing Work Together

The Laser Beam and the Floodlight: How Digital and Traditional Marketing Work Together

Marketing | | No Comments

For several decades companies measured marketing success in terms of two basic metrics: reach and frequency. 

Reach was a measure of how many people, or households, saw a certain print advertisement or TV spot, whereas frequency referred to the number of times the advertisement was seen.

These two marketing metrics were major drivers for strategic decision making throughout the advertising world, and they still are in many quarters. It’s easy to understand why.

Traditional advertising mediums like newspaper and radio pack a serious punch when it comes to reach. Powerhouse newspapers like USA Today and The Wall Street Journal boast circulation numbers of about 1.6 and 1 million respectively.

Nielsen numbers show that about 271 million Americans listen to AM/FM radio on a weekly basis. Without a doubt, reach and frequency are important factors to consider.

But now we have the Internet.

With the advent of the Digital Age, and all of the analytical capabilities that are intrinsic to the World Wide Web, reach and frequency are no longer the sole drivers of an effective marketing strategy.

Digital marketing needs to supplement print marketing and other traditional advertising mediums. “See” metrics have to work in conjunction with measurements of what customers, “think” and “do” for companies to truly enjoy sustainable marketing success.

Why is this so crucial?
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4 Signs You Have the Right Marketing Firm

4 Signs You Have the Right Marketing Firm

Marketing | | No Comments

Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for.

The best way to build an excellent marketing plan that leads to happier customers and higher profit margins? Pairing with the right marketing firm. Because when you want something done right, it’s always better to let an expert do it for you, isn’t it?

Let’s take a look at four signs that you know you have the right marketing firm.
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6 Reasons Why a Video Marketer is Better at Brand Storytelling

6 Reasons Why a Video Marketer is Better at Brand Storytelling

Marketing, Video Strategy | | No Comments

Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are telling more stories to each other than we ever have before.

If you’re a business, then you know that customers aren’t just buying your product or service; they’re buying you. Or, rather, the idea of your business and what it represents. One way you can make yourself more appealing, and form real connections with your customer base, is to tell them stories about who you are, and what you do. To create marketing myths that will become truth in the minds of your customers.

Before you get your cameras and green screen set up, though, it’s important to consider who you’re asking to help you tell your story. Because when it comes to storytelling, you’re going to be best served by someone with the experience and skill set you need. That’s why you’re going to need a video marketer.

Why a video marketer specifically? Well…

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Doctor Bio Videos: 5 Tips to Boost Patient Acquisition

Doctor Bio Videos: 5 Tips to Boost Patient Acquisition

Marketing | | No Comments

We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now.  Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this type of video to increase revenue by boosting patient acquisition. The goal of a Doctor bio video is to make the featured physician relatable, likable, trustworthy, as well as memorable.

Here are some of the things that I have learned along the way and some tips on how you could do it better.

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How to Break from the Herd in the Medical Device Segment

How to Break from the Herd in the Medical Device Segment

Marketing | | No Comments

For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they struggle to compete.

What’s happening out there is that healthcare companies, in general, all seem to share the challenge of just how to highlight their products’ unique features and benefits as they relate to their current and potential customers.  

So, if you find yourself battling it out with lots of competitors that are offering similar products, and you’re competing for the same buyer’s attention, including their engagement with your brand, as well the sale of your products/services… keep reading.

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The Top 6 Ways Your Unique Selling Point (USP) Answers The Question, “Boxers or Briefs?”

The Top 6 Ways Your Unique Selling Point (USP) Answers The Question, “Boxers or Briefs?”

Marketing | | No Comments

“Do you prefer boxers or briefs?”

It’s a bit of a personal question, and it can often tell you quite a lot about someone.

Not only that but the way someone answers that question can tell you even more.

The same is true when it comes to your company and your branding. Because what’s on the surface is rarely what compels a customer to pick your product or service over one of your competitors; it’s usually what you have going on underneath.

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The Marketing Trap: 5 Tips to Not Become The Rat That Traps Your Customers

The Marketing Trap: 5 Tips to Not Become The Rat That Traps Your Customers

Marketing | | No Comments

When you’re trying to market a product, you have two options to take; the way of the rat, and the way of the mouse.

What’s the difference between these two?

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Top 6 Ways Marketing is Like Building a Car

Top 6 Ways Marketing is Like Building a Car

Marketing | | No Comments

For many owners out there, a business can feel like a concept car. You know it exists, but it’s hard to really get a sense of how all the different parts work together in order to create a single, functional machine.

You can see the results, obviously, but understanding how your business succeeds (or getting a grip on why parts of it aren’t doing as well as you’d like) can be difficult if you don’t know how to think about it.

An exercise that might be useful for you to help wrap your brain around your business, though, is to think of it like a car.

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6 Ways To Know If You Need Branding

6 Ways To Know If You Need Branding

Marketing | | No Comments

Marketing messages are all around us. To you, the company you market is unique and clearly the best option. There’s just one problem: your audience might not agree. In fact, they might not even know you exist.

No doubt, marketing succeeds in large part because of the tactics you use to communicate your product’s or service’s benefit to your audience.

Without branding, though, that effort can be difficult to achieve. Do you know what makes you unique, and can you communicate that to your audience?

Do your messaging and channels combine to tell a true story?

Even many companies with major marketing budgets cannot always say yes to that. You don’t always need branding; but when you do, it’s absolutely essential to long-term success.

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