Creating customer testimonial videos is one of the best ways to promote your company. Here’s how these videos can benefit your company
The Power of Customer Testimonial Videos
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Category: Marketing
How to Leverage Video to Grow Your Cannabis Business
The cannabis industry is growing but still complex. As regulation begins to soften around the nation, stigmas still exist in some parts of the country. Widespread half-truths and myths can cloud the judgment of some prospective customers, hurting your business. Other...
Why Did the Chicken Cross the Road? 6 Ways Video Can Move Your Targets to Action
Video isn't just moving pictures. It's a way for your brand to connect with your target market. You can show them what makes you different from your competitors. This is the main reason why prospects would choose you over others in your market. Video is great. No,...
6 Ways Marketing Helps Find the Lost Sock: Matching Your Brand to Your Target
You are a genius. You've developed a business with a product or service that consumers can't possibly live without. Your idea is dynamic and unique. It has that special ingredient that your competitors never even considered. There's only one problem. You're not...
Genomics and Personalized Medicine Marketing: How You Can Pull it Off
How's your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates. But as...
The Laser Beam and the Floodlight: How Digital and Traditional Marketing Work Together
For several decades companies measured marketing success in terms of two basic metrics: reach and frequency. Reach was a measure of how many people, or households, saw a certain print advertisement or TV spot, whereas frequency referred to the number of times the...
4 Signs You Have the Right Marketing Firm
Marketing your company has to be about more than just throwing out generic buzzwords. Your marketing needs to represent everything your company does and stands for. The best way to build an excellent marketing plan that leads to happier customers and higher profit...
6 Reasons Why a Video Marketer is Better at Brand Storytelling
Storytelling is an art form that humanity has been perfecting since the days we sat around fires in caves and told tales of days gone by. Not only that, but with the advent of video technology, and the proliferation of Internet streaming and mobile devices, we are...
Doctor Bio Videos: 5 Tips to Boost Patient Acquisition
We have worked with healthcare systems and medical groups to create physician bio videos for more than eight years now. Yet, as we think about this type of marketing, we’re continually surprised at how slowly it has evolved. Especially, given the importance of this...
How to Break from the Herd in the Medical Device Segment
For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they...
