Category Archives: Marketing

How to Break from the Herd in the Medical Device Segment

How to Break from the Herd in the Medical Device Segment

For more than 15 years, the partners of DigiVid360 have worked with healthcare clients including medical device companies, medical imaging, and women’s health. Throughout this time, we’ve noticed one challenge that seems inherent to all of these companies… they struggle to compete.

What’s happening out there is that healthcare companies, in general, all seem to share the challenge of just how to highlight their products’ unique features and benefits as they relate to their current and potential customers.  

So, if you find yourself battling it out with lots of competitors that are offering similar products, and you’re competing for the same buyer’s attention, including their engagement with your brand, as well the sale of your products/services… keep reading.

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The Top 6 Ways Your Unique Selling Point (USP) Answers The Question, “Boxers or Briefs?”

The Top 6 Ways Your Unique Selling Point (USP) Answers The Question, “Boxers or Briefs?”

“Do you prefer boxers or briefs?”

It’s a bit of a personal question, and it can often tell you quite a lot about someone.

Not only that but the way someone answers that question can tell you even more.

The same is true when it comes to your company and your branding. Because what’s on the surface is rarely what compels a customer to pick your product or service over one of your competitors; it’s usually what you have going on underneath.

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The Marketing Trap: 5 Tips to Not Become The Rat That Traps Your Customers

The Marketing Trap: 5 Tips to Not Become The Rat That Traps Your Customers

When you’re trying to market a product, you have two options to take; the way of the rat, and the way of the mouse.

What’s the difference between these two?

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Top 6 Ways Marketing is Like Building a Car

Top 6 Ways Marketing is Like Building a Car

For many owners out there, a business can feel like a concept car. You know it exists, but it’s hard to really get a sense of how all the different parts work together in order to create a single, functional machine.

You can see the results, obviously, but understanding how your business succeeds (or getting a grip on why parts of it aren’t doing as well as you’d like) can be difficult if you don’t know how to think about it.

An exercise that might be useful for you to help wrap your brain around your business, though, is to think of it like a car.

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6 Ways To Know If You Need Branding

6 Ways To Know If You Need Branding

Marketing messages are all around us. To you, the company you market is unique and clearly the best option. There’s just one problem: your audience might not agree. In fact, they might not even know you exist.

No doubt, marketing succeeds in large part because of the tactics you use to communicate your product’s or service’s benefit to your audience.

Without branding, though, that effort can be difficult to achieve. Do you know what makes you unique, and can you communicate that to your audience?

Do your messaging and channels combine to tell a true story?

Even many companies with major marketing budgets cannot always say yes to that. You don’t always need branding; but when you do, it’s absolutely essential to long-term success.

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How Does Your Business Benefit From Using a Smaller Marketing Firm?

How Does Your Business Benefit From Using a Smaller Marketing Firm?

Bigger is better, or so the old saying goes. Why get a small plate of finger food when you could have an entire buffet of options? Why drive a small, efficient vehicle when you could have one that’s got plenty of headroom, plenty of storage space in the trunk, and some blasting power under the hood? And who among us would rather live in a small home when we could instead take up residence in a sprawling manor house complete with all the bells and whistles?

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Defining Your Brand Idendigi? Idendi… Who? What Does That Mean, Exactly?

Defining Your Brand Idendigi? Idendi… Who? What Does That Mean, Exactly?

If you handle the marketing aspects of your own business, you’re probably used to hearing bizarre buzzwords by now like identigi. In fact, it probably seems like there’s an entire field of people out there whose only job is to make up words. Then you have to learn these new words so you can explain to other people in order to make it sound like you’re on the cutting edge.

The latest such buzzword is idendigi. While it might sound like the name of a wizard in a kid’s show about friendship, the idea behind this term is useful for businesses.

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The Top 6 Ways Branding is Like a Bra

The Top 6 Ways Branding is Like a Bra

A bra is an important necessity for a woman. While a lot of women may dislike them, there is no denying that it can make your day-to-day life so much easier. The same is true when it comes to branding for your business; it’s a necessity, and one with so many benefits that it might make you wonder why you’re making life harder on yourself than it has to be by not putting the proper amount of focus on it.

Not sure the comparison is apt? Well, there are plenty of ways that branding and bras are comparable. For example…

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Increase Patient Acquisition through Education and Engagement

Increase Patient Acquisition through Education and Engagement

According to “The Digital Journey to Wellness,” a Google and Compete Inc. hospital study, 77% of patients used search engines and 83% used hospital sites before booking an appointment. In today’s digital world, prospective patients are now ACTIVE PARTNERS in their medical journeys. If you are a part of this journey, you will be able to increase patient acquisition for your hospital.

This creates a huge opportunity for you. Hospitals are in an inevitable position with lots of in-house experts, as well as a hungry audience eager to research a vast amount of health-related topics. Many healthcare organizations have expanded their priorities from simply growing their online and social media presence to actually engaging with patients and consumers on various platforms.

And there’s arguably no better engagement tool than video marketing. Video can connect and educate while humanizing the organization.
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What You Need to Know About Videos that Immediately Convert

What You Need to Know About Videos that Immediately Convert

When it comes to video marketing, every marketer needs an immediate win.

And the way to do that is to invest in videos that are conversion-focused.

Video is used for many marketing purposes – from building awareness and generating engagement. But when you want an immediate conversion response, there are some specific types of videos that will bring a quicker ROI.

Conversions are achieved through getting your audience to do something or take a particular action. These conversions can range from downloading white papers to requesting a demo of your products. These actions can often result in leads converting into customers online or even in your offline business.

Videos that immediately convert show immediate value. To do this, they must spark an interest in the audience’s mind – “I need that!”

When done right, these kinds of videos bring maximum bang for your buck right at the start of your video marketing strategy paving the way for upper funnel content marketing.

Let’s take a look at some of the key elements and types of conversion videos based on distribution location:

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