Category Archives: Branding

4 Ways to Incorporate a Unique Selling Point Into Marketing Efforts

4 Ways to Incorporate a Unique Selling Point Into Marketing Efforts

Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction.

A USP should be the central theme of marketing efforts, helping businesses stand out from their competition and, ultimately, gain more conversions.

In an effort to help businesses effectively leverage this tool, let’s discuss 4 ways to incorporate a USP into marketing efforts.

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