Category Archives: Blogging

Why Include a Video Player In Your Website Budget (Hint: It’s All About Video Measurement)

Why Include a Video Player In Your Website Budget (Hint: It’s All About Video Measurement)

If you want to have the most control over the performance of your website and its video content, budgeting for a video player operated by a video hosting service is essential.

Why?

Because it gives you the valuable ability to answer this all-important question. How did the video affect your marketing program?

To answer that question and properly steer the course of your marketing campaigns, you need to go deeper than just rattling off video views as your answer. Read More