by Daniel Kirk | Jan 31, 2019 | Marketing
Marketing messages are all around us. To you, the company you market is unique and clearly the best option. There’s just one problem: your audience might not agree. In fact, they might not even know you exist. No doubt, marketing succeeds in large part because...
by Daniel Kirk | Jan 24, 2019 | Marketing
Bigger is better, or so the old saying goes. Why get a small plate of finger food when you could have an entire buffet of options? Why drive a small, efficient vehicle when you could have one that’s got plenty of headroom, plenty of storage space in the trunk,...
by Daniel Kirk | Jan 17, 2019 | Marketing
If you handle the marketing aspects of your own business, you’re probably used to hearing bizarre buzzwords by now like identigi. In fact, it probably seems like there’s an entire field of people out there whose only job is to make up words. Then you have...
by Daniel Kirk | Jan 10, 2019 | Branding
Defining a unique selling point (USP) and using it effectively are two different topics, yet both are vitally important for businesses to gain marketing traction. A USP should be the central theme of marketing efforts, helping businesses stand out from their...
by Daniel Kirk | Jan 3, 2019 | Marketing
A bra is an important necessity for a woman. While a lot of women may dislike them, there is no denying that it can make your day-to-day life so much easier. The same is true when it comes to branding for your business; it’s a necessity, and one with so many...