by Daniel Kirk | Mar 11, 2019 | Branding
Your brand’s Unique Selling Point (USP) is important. Very important. In fact, it can make or break your business. Most people think of their Unique Selling Point as the services they provide. Or the products they make. Some companies point to their logo as their USP....
by Daniel Kirk | Feb 21, 2019 | Branding
As you grow your business, you need to emulate your competition. You need to blend in to avoid marketing/PR disasters. And, by all means, don’t try to stand out from the crowd. We call bull. Too many marketers live by these principles. They completely ignore the...
by Daniel Kirk | Feb 14, 2019 | Marketing
“Do you prefer boxers or briefs?” It’s a bit of a personal question, and it can often tell you quite a lot about someone. Not only that but the way someone answers that question can tell you even more. The same is true when it comes to your company...
by Daniel Kirk | Feb 11, 2019 | Marketing
When you’re trying to market a product, you have two options to take; the way of the rat, and the way of the mouse. What’s the difference between these two? Well, marketing rats tend to be thought of as every bad stereotype of the marketing profession, all...
by Daniel Kirk | Feb 7, 2019 | Marketing
For many owners out there, a business can feel like a concept car. You know it exists, but it’s hard to really get a sense of how all the different parts work together in order to create a single, functional machine. You can see the results, obviously, but...
