While written testimonials are far better than no customer testimonials at all, video testimonials are a much more effective way to deliver your message. In a passive-listening environment, your audience will be able to enjoy seeing how others have been positively impacted by your offering. A video is an opportunity to set the stage and relate to your audience, show your brand character and impress your audience. A few of these in your marketing arsenal is a must for every business.
A good video testimonial has the power to convince even your “tough sell” visitors that your product or service really made a difference in your customer’s life–and can help them, too. Skeptical users get reassured that the people you hold out as happy customers are authentic and genuinely satisfied with your business.
By showing potential customers how you helped solve a problem and deliver on your promises, you overcome objections and alleviate buying fears. Whether your customers are raving about what your product has done for them or about the great service you gave, they’re telling your visitors first and foremost that they had a positive experience with your products and company.
Video customer testimonials are one of the best ways to infuse personality into your marketing messages, build trust and connect with viewers on an emotional level. Your visitors want to do business with someone they know, like and trust.
Humanize your brand
Smart, strategic customer testimonials persuade visitors to do business with you better than you ever could on your own. Testimonial videos present a viewer with the most powerful form of marketing directly from those who have experienced your product or service first-hand.