Types of Corporate Videos
Video continues to be a valuable vehicle to communicate your message efficiently and effectively. Explore some of these corporate video ideas, but don’t get too overwhelmed. We’re here to help you determine which are the right options to reach your business goals!
Showing a step-by-step process empowers your customers with a deeper understanding of your business that provides them with a greater appreciation for your expertise. Explaining or walking your audience through a process will reduce confusion and create efficiency for your sales and support staff.
Sales & Training
Provide training and support to your employees and customers! These videos can make your organization more efficient and allow your customers to help themselves to information. From employee welcome videos and internal process videos to education and training videos, these are just a few opportunities to improve your messaging efficiency and consistency.
Capture the “awe” moments of your business at your next organizational presentation, party or conference! There are many opportunities to capture memorable moments at an event, including creating teaser videos to excite your audience to attend, capturing video footage of the event itself, creating content for a conference booth loop, a presentation or video wall or highlighting videos for event follow-ups to your attendees or leads.
Entice top talent in a competitive employment landscape by showing off the culture of your brand, benefits of working in your environment, potential career growth, or even feature short testimonials from co-workers and leaders to make your mark!
Tap into video to craft a compelling business pitch for investors to help you gain additional funding or stock purchase. This high-performing marketing tactic could also be used for entrepreneur competitions or even for a Kickstarter campaign. Here is some great advice from Forbes on How to Pitch your Business Idea. Script and practice your pitch and get it perfect in a video that features real-life usage of your product or service and testimonials from current customers.
A “sizzle” reel helps promote your company’s biggest moments. Highlight your company’s recent achievements, awards, successful marketing campaigns, special events or other technology launches.
Newsletter & Blog
Leader or Team Bio
Make a splash! This is a excellent way to show your audience your expertise, qualifications and most importantly, your personality. They can creatively showcase your team or key individuals in your organization.
Using unconventional methods to create conventional results is what guerrilla marketing is all about. This is a highly creative process to plan and execute. This can be risky and fun but can yield great results. Check out some great examples of successful campaigns from Creative Guerrilla Marketing.
Real Estate Previews
Whether it is an aerial view of the vast estate or a guided tour through the home, a video is a great way to add a “punch” to your listing and show off great properties to an audience that might otherwise not have seen its charm.